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The Copywriter will be responsible for communicating the Stonewall Kitchen voice and messaging throughout all aspects of the company’s written communication to promote, support and build the Stonewall Kitchen brand. This includes the conceptualization, research, writing, editing and proofing for a variety of projects including, but not limited to, website content, advertising and direct marketing materials, store signage, email marketing, sales collateral, and product packaging content.
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Create innovative marketing communications consistent with brand and creative standards. Write, edit, manage and proof all copy necessary for all sales channels including trade, direct-to-consumer and point of sale.
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Creating clear and persuasive copy for catalog production content (product title, description, etc.) while maintaining integrity with the Stonewall Kitchen product style guides.
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Position will work closely with Content team to migrate all Web product copy and attributes to new Web platform.
- Optimize online content and product descriptions to work effectively with search engines. Modify and update content style as necessary to align with ever changing SEO rules.
- Work extensively with Merchandising, Product teams, and third party content providers to strategically position products.
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Research product attributes and competitive/customer information to clearly communicate consumer product benefits.
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Responsible for developing and maintaining all product style guides to ensure consistency across the Stonewall Kitchen website.
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Core contributor to marketing the brand through social networks including, but not limited to, Facebook, Stonewall Kitchen blog and Twitter.
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Additional Duties: Perform other duties and/or responsibilities as assigned
Education / Experience / Skills Required:
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Bachelors Degree in English, Communications, Journalism, or related field
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A minimum of 3-5 years professional copywriting experience, ideally within a retail and/or ecommerce promotional environment
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Superior written communication and presentation skills are essential, fluent Microsoft Office products
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Excellent interpersonal, organizational skills and the ability to multi-task, prioritize and manage deliverable dates
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Must be able to work well across multiple functions/departments within the organization
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Ability to come up with new ideas and innovative techniques to enhancing content.
Please submit resume, salary requirements and 3-5 samples of your work showing the breadth of your experience and writing style and skills.
Stonewall Kitchen
Human Resources Department
Stonewall Lane
York, ME 03909
Phone: (Please no phone calls)
Fax: (207) 351-2715
Email: jamminjobs@stonewallkitchen.com
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