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FOR IMMEDIATE RELEASE:
May 29, 2013
CONTACT:
PHONE:
   Sheri Tripp, Marketing Manager
   207.351.2713

Stonewall Kitchen Re-launches Habanero Mango Hot Sauce at the Request of a Fan

York, Maine, May 29, 2013 — Maine based specialty food manufacturer and retailer, Stonewall Kitchen invited a fan to visit Headquarters this week after the company decided to bring back a discontinued product at the urging of fan, Lance Rosenthal from Hartsdale, NY. As part of the guest service department’s monthly process to publish all guest feedback to the executive team, the following email was included, which inspired the re-launch:

I cannot tell you how much I miss Habanero Mango Hot Sauce since you stopped making it. Well, maybe this will help. If you brought back my favorite sauce in the world, I would ... name my next child 'Stonewall' or maybe 'Stoney'. I would donate an organ to science, but not one related to taste, I would be a good person from now on, really I would, I would tell all my friends how amazing Stonewall Kitchen is because they brought back my favorite hot sauce because of me. Thanks for listening, Lance Rosenthal

"Stonewall Kitchen deeply cares about guest satisfaction and greatly values guest feedback. Each month we read all guest comments gathered in our stores, online and through our guest service department," said Janine Somers, Director of Marketing. "Often, as the result of a guest’s comment, real changes are implemented. Mr. Rosenthal's request was very clearly from the heart and really caught our attention. While our Habanero Mango Sauce had been out of production for about a year, we made the decision to add Habanero Mango Hot Sauce back into our product assortment and wanted Mr. Rosenthal to be a part of the re-launching of this product."

Stonewall Kitchen’s marketing team arranged for a complimentary trip to Stonewall Kitchen for Mr. Rosenthal and his wife. The couple viewed the first batch of Habanero Mango Sauce on the production line, received a tour of Stonewall Kitchen Headquarters and attended in a Stonewall Kitchen Cooking School class. During their stay, they also received a regional tour of York.

"We look forward to meeting Mr. Rosenthal’s next child, Stonewall," said Somers. "We are also thrilled to have made another guest happy!"

As a parting gift, Mr. Rosenthal received a case of fresh hot sauce right off the production line.

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