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Honoring "BBQ" as a noun in the authentic tradition of a Carolina road-side joint, this rub adds just the right amount of seasoning to pulled pork, white meats and veggies, no matter if you hail from the North or South. Generously apply rub to meat, seafood and veggies for added flavor. For meat, let rest for several hours or overnight in the fridge; then grill or roast. For seafood, apply rub 15-30 minutes prior to cooking; then sauté, grill or roast.